Evaluation

Throughout this unit I have continued to give it my all, expressing clearly within my work about what it is I want to portray. At the beginning I felt I had a lack of knowledge on the subject of mental health, but with thorough investigation and research I have discovered copious amounts about my subject matter, but also about myself. I feel this has enabled me to produce some interesting photos. So when people are viewing my work, I am hoping that they will achieve a similar understanding.

I have continuously worked hard throughout, evidencing this via my final results (my images). I have constantly tested my plans and if I found I came across a path in which I wasn’t too sure, I would strive to research it to the best of my ability but I would always have an alternative route to go down if I was unable to achieve my goal.

When living with someone who suffers from mental health issues, life can become a struggle, so by focusing on this project it has helped me greatly, as I have used my photography as an escapism and as a form of therapy for myself. By expressing numerous types of mental health issues through my work, I am hoping to display how other sufferers feel in a very visual way, as people find it very difficult to understand mental health as they cannot physically see anything wrong with individuals. In particular I wanted to show social anxiety, which I struggle to overcome every day. So depicting it through my eyes as to how I see mental health, has helped tremendously.
I wanted to focus on creating fantasy like images as I thought this was a great way in juxtaposing the scenarios. As the old saying goes “a picture paints a thousand words” and that is exactly what I am hoping to achieve with my photos.

I constantly ensured I worked with a variety of different models as well as in different locations. When choosing my models I specifically looked at the similarities between the models and the characteristics of the characters I was portraying in the photos. Personally I felt I have achieved that in every aspect of my work as they played their role wonderfully, especially as a number of the participants had never modelled before. This was also due to my personality, experience photographing models as well as my friendship with them, and therefore enabling the participants to relax, thus affording me to produce fantastic images.

During this unit I created a video which I found to be very empowering and have personally formed some interesting responses to it. I didn’t just want to research mental health through a 3rd person, be it via library or internet but I wanted to get hands on by actually speaking to people about what they thought or what experience they have had of mental health issues.

In particular, I am hoping to target teenagers and young adults with an understanding that they will be able to connect with my work and to feel that although mental health is a taboo subject, they are not alone. Although I have aimed my images at the younger generation, I am also hopeful that it reaches a far wider audience because mental health can affect anyone of any age or sex.

Overall I’m extremely proud of myself in what I have achieved and would like to continue this project once finishing university. I think it’s a great way of using photography as an awareness for mental health.
With sticking to the fantasy theme, I felt this would help me to build up my portfolio, as I would love to work on film sets. I am continuously shooting in different style, enabling me to have a varied portfolio because as a photographer one has to adapt and create unique and diverse work, which I am hoping will one day catch the eye of someone in the film industry.

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Adding Metadata to my final images

Link to Document: Adding metadata to images

To do this I used Lightroom:

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I firstly imported the images I wanted to add into Lightroom.

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Importing selected images into the programme.

https://www.youtube.com/watch?v=MOpyNARJgDk (useful YouTube tutorial on adding metadata via Lightroom)

Select the image you want to adjust, then to the right there be a drop down that shows metadata. You then click on this.

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I then filled out all the copyright sections with the relevant information.
The next section I then filled out was the creator information.

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After filling that out, the next step I did was the IPTC Status.

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Saving as new pre-set so I can add all the same information onto the rest of the images without having to type it all up again:

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Once I have completed all that I will then export and save the image:

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The Meta data will now be stored on the image and can be viewed via online sources.

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http://metapicz.com/#landing

(Website used to check metadata has been added to the images)

Adding in the © to the metadata to make it look more professional + New title:

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Evidence the metadata has been added to the image.
I will then continue to follow this up on the rest of the images I will be handing in for this unit.

 

 

How has my FMP influenced what I want to do?

During my final year of university, I decided to continue my work from a previous project in second year. During second year I took on the idea of focusing on fantasy stories and placing them in the modern day to day lifestyles we live in now. With finding that this project (story telling unit) was not only a lot of fun, but I saw my strengths flow through and felt I should continue this style of work within my third year. Not just that, but with having the ambition to work towards the film industry, this would be a great way to create an interesting portfolio catered for that industry.

Therefore I took on the idea of the fantasy world, but instead of focusing on the perfections of life, I wanted to incorporate within my images a sense of destruction and imperfections. With wanting to find a subject that is arising and current in today’s society, I looked into the idea of mental health. With this idea, it was also very important for me to concentrate on the topic of mental health being it is such a personal topic to me. I wanted to be able to express my feelings and in a way for it to help me understand the subject more by creating interesting and unique work from it.

Throughout the year I have shot over a numerous amount of locations, with a variety of different models. I also took on advanced Photoshop. Previously prior to this unit, I rarely liked to Photoshop my images and preferred to keep them simplistic, but being that I wanted to create something out of this world, I needed to teach myself how to create the best images via post production.

Throughout this project, I have learnt an awful lot about where I want to head and it’s taught me both what my strengths and weakness are. A weakness being post production, but this is something I will be able to work on in the near future. A strength is my thought process and expressing exactly what I wanted to in my imagery.

With saying I wanted to work in the film industry, I am still willing to aim for this industry, but may also look and guide my work into working around issues that are of or similar to mental health. Within my work, I want it to impact as many people as possible and help for sufferers and non-sufferers to express how they feel through a photograph and I feel the creative expression is a great way to heal individuals and I’ve found its helped myself throughout this past year of struggle to get through and realise that there is always a way out or form of escapism through art. But not just art, there’s other ways such as music and so on.

I am pleased we were given the opportunity to create any type of work we wanted and throughout I’ve constantly been inspired and feel I now have a great portfolio to help lead me in the right direction for the industry path I would like to take.

Who is my Audience?

Throughout this unit I have consistently reflected back to who my audience is. The main purpose of my project and the reason in doing it was partially down to my sister and myself. With the issue of mental health, it has risen a lot within the past few years within my family and I thought in a way by doing this project I will be able to understand it more. Understand the reasoning’s behind the way my sister is feeling and in a way, a type of therapy for myself. Even though my original target audience was to those suffering to a mental health illnesses, I feel anyone both sufferers and non-sufferers will be able to connect my work.

With mental health arising more within today’s society, it is becoming a lot more recognized and through creating imagery that reflects upon it, I feel my work will allow not only those suffering, but others who may not necessarily understand or see through the naked eye as such, to express and showcase it through my images in a clear way so that they are able to understand.

As I’ve mentioned previously, I’m aiming my work at anyone, both sufferers and non-sufferers of mental health. With the age range, I feel my work will reach a higher audience between the ages of 12-24. The reason being is down to the fact my images are also based on fairy tales and I feel a lot of us at this age , still in some ways imagine are life’s to be in somewhat a way like fairy tales. But for my own target audience set, I want anyone of all ages to connect with my work. Mental health is an illnesses that can affect anyone from any ages.

With my work focusing on issues that aren’t always expressed in photography, I thought I would take this as an opportunity to create something unique and different outside the box and something no one I’ve seen before has done. With wanting to stand out, I felt this was a route I needed to take in order to do so.

The reason I stated earlier that I feel a lot of the audience will consists of the ages between 12-24 is that mental health is becoming more common and the statistics are becoming higher in people suffering within these age ranges. I feel social media has been a huge influence in why there are more teenagers suffering with mental health then what there used to be. So in a way I hope my work will not only inspire others, but aid them to realise there not alone and others do understand what there going through. Whether it be that person is suffering themselves , or they have a family member who is suffering (like myself and is what triggered it off for me to start this project , or people who are wanting to learn and understand it more.

Contribution To The Final Exhibition

Link to Document: Contributions to the final show

Group + Individual work
Throughout this unit, I also participated and ensured I contributed a lot to the final exhibition show. Whether it be group work or individual work to help aid myself in knowing what I wanted to do for the final show and layout of my work. I have also constantly kept up to date with the Facebook page and informing all the other students with updated information on there too. (This is all evidenced within the exposure section of my work)

During the exposure unit, I ensured throughout that I kept my group together and in the end found I took a leading role within the branding group. Ensuring everyone was up to date, feeding back to those who weren’t in, suggesting on what the group can do next and showing a keen interest in wanting to work hard and getting the others to do the same. (This is also documented down within my exposure research)
Below I have evidenced some of the work I have done throughout the exposure unit which also links into the final major project:

Sketchup

When planning for the final year show, I wanted to experiment with having a go at looking at the layout of how I wanted to display my final prints. Originally with having previously wanting to create a book, after having feedback I was advised against this, and not only myself but others thought it would be best to present my work in larger scale print form. Along the way I had decided to make another character as I felt with the way I wanted to display my images, having 13 images, rather than 12 worked with the layout much better.
From the previous year, I found that the programme Sketchup was a great example to use, therefore I took it upon myself to have a play around and download the programme again and create a rough 3D layout of how I want to exhibit my work in the gallery. I thought with having this example , it will be easily accessible to show the curating group exactly how I want my work to be displayed and the sizes of each print of want roughly.
https://www.sketchup.com/

sketchup

 

An example of testing out the layout:

The yellow represents the light that will go behind the images. (Not directly behind, but intertwined possibly between the MDF board etc.) This is still an element I need to research and look into more.
When I then placed this design into Photoshop after so I was able to place the images in, I found that I had created the boxes too small, therefore I had to resign the layout again but a slightly larger scale design.

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With placing the images in the design, it gave me a clearer vision of how the prints work and whether or not there in the correct order of display. With previously having feedback and testing the layout in workshops, we found this layout worked the best.

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The Final Layout:

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For a rough test I am fairly pleased with how the outcome looks. When it comes to the final installation I will work with measuring the distances between each photo on each side so that they are both level and have the same distance and width between them, creating a neat and clear (professional) layout.

Experimenting with Logos + creating Logos

With having researched and knowing a graphic designer (Sarah Wilmott), I decided to meet up with her and asking for her assistance in playing around with some ideas for the logo. Originally my group (branding and advertising) had the role of the logo, but this was then moved onto the publication group. But with not much activity from the other group, I decided to go ahead and have a play around with logo ideas.

Creating Logos

Before meeting up, I put together a list of ideas to make it clear to the graphic designer what I wanted.
From there we was able to work with a rough template.

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When putting the logos together, rather than just screen printing everything, I decided to record the screen and place in a video so the audience can see the full process of the logos being designed. It was also a great reference for myself if I was to try and create a logo with no assistance of a graphic designer.
With having the name, it was easier to work with designs and colour. Having discussed with my group prior to this, I was able to look with working with bright vibrant colours. As you can see evidence in the videos, it shows myself and the graphic designer google sweet wrappers as well to see a rough idea on colours and packaging designs.

As well as playing around with logo designs , I also had a go at making a draft of a poster/banner design to see roughly what we would want and weather the logos I have designed would work on these or not. I then later shared the logos on the Facebook group page for others to see what I did and to help inspire the other groups designing the logo for ideas. Even though these logos weren’t necessarily going too used, I thought it be great to have a go and play around whilst I had the opportunity there. Not only that but I will be designing the banners for the show, therefore it gave me a rough idea and template to play around with in the meantime whilst the logo was being finalised.
Banner/Poster Layout experimenting:
I tried with having the logo displayed on and also without on the banner.
Without Logo placed:

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banner

With logo:

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I thought with eye candy, we needed to have something that represented photography, therefore I thought it be a good idea to have sweet shaped camera.
Final Logo designs I played with. I used both the blue and pink as the dominant colours.
I played with both the sweet wrapper idea and lolly pop.

As you can see I’ve played around with different designs as I had numerous ideas on how the logo could be displayed. With having more options, it gives the audience more choice. Even though these may not be used, they could possibly use for my own advertising for the show.
With having feedback from the exhibition meetings, I then went off to try some more designs with using the styles and patterns other students were suggesting via the Facebook page. With not being certain the images were copyright or not, I also made my own design from scratch. To do this I got some foam cream (usually found used when shaving) and some food colouring dye. With a clip I then moved the clip around with the food dye to create some interesting shapes and pattern. Therefore with having this we cannot then be accused of copyright and so on. The print screens are evidence of me making the designs and photographing it myself.

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With the facilities I had, if I wanted to create a different design, I would then need to start from scratch to get not only a different pattern, but colours too.
With proving these were my own designs, I documented my process via video to evidence it as proof.

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Some of the final images shot for the design pattern that will be used for the Logo designs.

 

Final Logo Designs 

Logos used with my own images and patterns I’ve created by hand (As explained above)

Banner and Sweet Bag Designs

During the exposure unit, I was placed within the branding group. Within this group I took the roles of being the leader/organiser. And I set myself, along with another member from the group the task of creating the banner designs (once the logo) had been designed, enquire about the prices and also create the sweet bags for the opening evenings.
Evidence of the work/process:
Sweet Packaging
List of what we need:
.Stickers – Portraying the logos on.
. Clear plastic bags
. Pink and Yellow Ribbon
. Pink and white stripped bags
. Yellow and white stripped bags

When looking into the sweet bag designs, we had two options via both group designs. One was to have both the yellow and pink stripped bags, which are then closed up by the logo stickers. Deepening on the colours, we may swap and have the yellow stickers on the pink bag and vice versa. These are elements we have to play around with and once we have made a rough design of each idea, we shall create a poll on the Facebook page to see what designs got the most votes. Once we have the top votes, we can then order the supplies prior to the opening evenings. The idea with the clear plastic bags was to tie each bag up according to the colour of ribbon of the show it’s at, yellow for photography and pink for fashion and on the bags we will place the logo stickers neatly on top. We wanted to keep the designs as simplistic as possible. (See all the design options further below)

yellow bags
Ordering the products ourselves:
(Prior to the day of creating the stickers, we decided to order some rough copies of the sticker designs before finalising everything. We thought best with the design created to remove the white outer line as this worked better with the logo, so when it comes to ordering the final stickers we have removed the outer line on the logo. )

When researching, I whittled it down to two companies:
1. Moo
2. Vista print.
Analysing and researching each website, I found Moo had more to offer and I was able to select more than one design for a cheaper rate, whereas vista print only allowed us access to one design at a time.

Process of creating the stickers via Moo:

moo

bob

After finding that the logo didn’t quite fit the shape of the stickers, we thought it best by removing the White outer line from the original logo. We found this suited the image much better for the stickers, so when it comes to the final ones, we won’t have to worry about this as the logo has already been altered for this purpose. We did look into have squared shaped stickers, but for what we wanted and being that the circle can represent a lens, we thought the circle design worked best.
As you can see in the evidence above, with the style of the stickers, it will look relatively better without having the outer line as it didn’t all quite fit. With these being test stickers, it didn’t matter as such at this point.
Editing the white outline/border out of the logo:
We removed the border by deselecting the layer and removing it, and then re saving the image as a new one. (Via Photoshop)

Removing the layer:

removing layer

The Final designs ready for the final sweet stickers:

During this unit , myself and the other student member (Victoria Creswell) who worked on the same job roles of me , also got in contact with the fundraising group and offered our assistance if they need help with fundraising posters. At this current point they already had someone doing this, but we thought it a great idea to offer help and interact with some of the other groups.
Banner Designs
With designing the banners we wanted to keep it very simplistic and near enough to the same design of the logo, just with a few added details on top to advertise the shows.
Below is the process and the final designs we have at this point. There is still adjustments that need to be made at this point with waiting on dates and times. As well as that, the fashion group had yet to decide on a place, so until we know location wise, we can’t fill these details in. But to make accessible, we saved the designs as Photoshop files so we are able to easily adjust and change them as and when we like before doing the final prints.

We have to look into creating a total of 3 banner designs.
1. The photography show (Separate)
2. The fashion Photography show (Separate)
3. The joint show held at the university (UCA Joint)

Creating the banners:
Firstly we had to create a blank image/page. As were focusing on doing banners, we thought it best to have the design in landscape format.

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We centred the logo from each show in the centre of the banner. We then selected the colour from the logo design and filled in the rest of the page in this colour. After that, we then created a white rectangle box to have an outer line around the edge of the banner. Similar to the design of the logo.

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With advertising that were students, we needed to add our university logo in. Therefore with choosing the colour white for the text, we needed to change the text from black to white, so that the logo would show up clearly and blend in well with the other text/logo that is already displayed on the banner design.

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Adjusting the size.

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Creating the join poster. We had to make sure that it was aligned up correctly and both sides were equal. To do this we used the grid.

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The final Banner designs (At this current point)
(Later on there will be adjustments made regarding filling out the rest of the details etc.)
With the designs, we also had a play around with where to place the logo but will finalise with the rest of the group on what they think would work best.

Fashion Photography Banner Design Options (Location and dates not filled in yet)

banner 1

Photography Banner Design options (All information filled out)

banner 2

banner 3

Joint Show at UCA Banner Design (The date will need to be added on once we have this information)

banner 4

banner 5

With enquiring prices we looked into email Chatham printers and was also suggested to look into eBay via another student which was suggest on the exhibition Facebook page:
Email and response:

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email 2

Site suggested by another student:

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The Website:

https://www.ebay.co.uk/itm/201805486368?ul_noapp=true

The final sweet packaging designs and final choice via a poll:
Sweet Bag Design options:
When designing the sweet bags, we had a few options of designs. Therefore we made a mock-up of 3 of the design ideas. We then took some images of each design and placed up a poll on Facebook so we was able to make the final decision on what sweet bags designs we would go for the opening night so we were prepped and ready with the designs.

Evidence of the designs and the Poll results. By asking and basing the final design on the results, we thought this was a fair way of everyone have an input on the designs.

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s 3 s 4

Final Design choices. We had the clear bags with ribbon, or the stripped bags with matching coloured stickers, or the colour bags with the opposite colour sticker.

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final 2

final 3

Facebook poll/result

As you can see by the final results, the most popular vote was option 3 – Paper bags with different coloured stickers. Therefore with the majority of people voting for this, this will be the design for the sweet bags we will carry out for the private view/opening evening.

With the chosen sweets, we will look into a variety of popular sweets and ones that we know will go down a treat.

We will continue into researching the variety of sweets we want and make a start on creating the final bags, collecting the materials ready. We will also once the dates have been decided on the shows (in particular fashion), we can then add these details and finalise the banners. Once this has been completed we will discuss with other students and members of staff on what size they recommend for the banner and the quantity. Making sure we have everything prepared and ready to go on the opening night.

result

Adjusting the Banners

With having a recent meetings we expressed the designs on what we had planned for the banners but was suggested to change it around slightly and use the programme InDesign for the scaling. Therefore we took on the role of changing the designs slightly to suit everyone else more. Below is the examples of the new designs. These may still continue to change slightly, but we now have the final base design to work with as the template.
To make the designs, we first made them in Photoshop, then used this file to place into the InDesign size where we could adjust the scaling.

desctop

The fashion date to still be added and location at this current point:

Photography show at candid arts:

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 Rochester show (University) both groups:

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Fashion Photography Show:

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Testing Out Paper + Mounting

Link to Document: Testing out paper and Mounting

When coming to the testing of the paper and mounting for the final images, I was suggested by a few photographers to check out the site DSCL Colour labs.
http://dscolourlabs.co.uk/
So with looking onto their site and having a browse, I thought I would give it a go with trying out some paper.
Evidence recorded of this:

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Paper choice one: (Lustre print quality)

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Paper choice two: (Gold silk Permajet Print)

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prices

Out of the two styles of paper, I preferred the option one. The reason being was I felt the quality of the paper was a lot more professional and a lot thicker, whereas option two was more flimsy and I felt the quality wasn’t of a higher standard. Therefore with having tested it, I found the lustre style was my top choice for when printing the final prints.
When the exampled prints came, I was amazed in just how good the quality was and I felt with what I chose, the paper really complemented my images and so I felt the next step would be then to get a test piece printed and mounted to see how it would look. I found the style of paper looked of a professional standard which is what I wanted due to the fact we are also exhibiting are work. With the time and effort spent also into making the images, I wanted this to reflect in the quality of the overall display of the images.
Process of mounting:
Before mounting the final images I wanted to do a few tests pieces to check on the mounting style and quality first. When I was satisfied enough, I then knew I would be able to mount the final ones.
Results:

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For the mounting test pieces I selected the lustre finish, no lamination and the 5mm Foam board, both white and black. Although I was looking into using black I thought I would test out to see what worked best in person before making a final decision.
With my print sizes, even though I was looking into A4, A3 and A2, I went for slightly larger scale as I found these sizes suited my images slightly better.
The sizes I selected were:
A4 – 12” X 8”
A3 – 18” X 12”
A2 – 16” X 24”
Mounted print. After seeing the results, I personally preferred the black mount rather than the white, I thought this suited my prints a lot more. Therefore my final decision is set on using the black 5MM Black foam board. What I also liked with this site was that they also placed card on the back to give it that extra support.

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screen shot

screen shot 2

screen shot 3

When the prints came, I was also provided with Velcro dots which was perfect for when I wanted to mount the prints. It will be a neat way in mounting the work to the walls without making too much of a mark.
I will do a test run before the final show to make sure there strong enough to hold the work up. With the foam board not being too heavy, this should work nicely.

table

dots

 

Overall I’m pleased with my final decisions for mounting and feel I’ve selected the best choice for exhibiting and showcasing my work. The quality is great and I feel this reflects through in the results.

 

Biography/Statement for the Exhibition

Link to Document: Biography and statement of my work for the exhibition

Once Upon a nightmare

A series of Mental Health Images

My project consists of a series of images (13 in total) which are based on story book characters from the Disney collection. Rather than just focusing on creating fantasy like images, I wanted to incorporate a more recent topic that has evolved more within today’s society and that is mental health. Within my images, I have displayed each character displaying a different mental illness, or the symptoms and effects that can lead to suffering, ‘Placing the imperfect in the perfect’.
With the style of my work, I hope to head down the route of the film industry, as I have a great passion for films and feel the style of my work fits in perfectly with this industry.

My website:
http://emilywillsimages.co.uk/

 

 

Testing out my FMP Layout

Creating a mini Sculpture:

Link to Document:

Creating a Mini Sculpture – For Exhibition Layout

When presenting/showcasing my work, I thought a great way to preview my idea was to create a miniature sculpture of the design I intend to produce for the end result. Not only would this allow me to understand the process of my mounting and how the work is going to look , but it suggests to my audience who I’m explaining it to, a more visual understanding to allow them to follow what I’m trying to express in a more guidance way. Sometimes when things are explained in a visual manner, it reaches more of an understanding to the untrained eye.
With already knowing how I want the layout to look and having constant workshops and tutorials and suggestions from tutors and students, I was able to express the exact design I want to display in the gallery.
The process:
Equipment needed:
. Cereal Box – X2 .White paper
. Cutting matt and scalpel
. Ruler and a pencil . Scissors
. PVA Glue and glue stick
. Mini print outs of what I’m including
. White card (For the images to be mounting on – This will represent the foam board the images are being mounted onto. Although the colour I will be using for the final one may possibly be black instead of white.

Cut out Template:

cut out

What I firstly had to do was open up the cereal box and have it laid out flat. I then worked out roughly with cutting out the prints and testing the size on how much I needed to cut out for the wall space. I then had to measure this up to work out both the cut out for the floor and the side wall.

Testing the size for the wall:

wall test

Before sticking the prints on, I placed white paper to represent the wall.

pppp

Photos mounted onto card which is how they will be in the final show. I wanted to design it near enough so it was exactly how it would be presented in the exhibition.

mounted

I found with using a scalpel instead, it gave the cut outs a more neater/sharper line. The little square cut outs represent the titles in which will go under each image. I will have displayed on these: The title, the quote I’m including and mu initials and possibly the date.

squares

I left a bit of negative space at the bottom to show that the prints will be slightly higher up from the ground. I wanted it near enough to the scale as much as possible.

gaps

I then created the tabs that I attached to the ‘wall’ ‘floor’ and ‘side wall’ , this then allowed me to when sticking it altogether to attach onto the other side and interlink them.

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All three sections are now stuck together and I left to dry. I later on then got my camera out the next day and took some images of the set up on my DSCL (Shown Below)

Images of the Final setup

I was really pleased with how it turned out and felt it visually represented exactly on how I intend to display my work in the exhibition.
My next step now is to get the prints printed and mounted and print out the title and character titles to go with each image. Making sure there all to the correct size etc.

fmp 1

fmp 2

fmp 3

fmp 4

ems 1

The prints will be displayed in the order on the model.

model 1

model 2