Link to Document: Contributions to the final show
Group + Individual work
Throughout this unit, I also participated and ensured I contributed a lot to the final exhibition show. Whether it be group work or individual work to help aid myself in knowing what I wanted to do for the final show and layout of my work. I have also constantly kept up to date with the Facebook page and informing all the other students with updated information on there too. (This is all evidenced within the exposure section of my work)
During the exposure unit, I ensured throughout that I kept my group together and in the end found I took a leading role within the branding group. Ensuring everyone was up to date, feeding back to those who weren’t in, suggesting on what the group can do next and showing a keen interest in wanting to work hard and getting the others to do the same. (This is also documented down within my exposure research)
Below I have evidenced some of the work I have done throughout the exposure unit which also links into the final major project:
When planning for the final year show, I wanted to experiment with having a go at looking at the layout of how I wanted to display my final prints. Originally with having previously wanting to create a book, after having feedback I was advised against this, and not only myself but others thought it would be best to present my work in larger scale print form. Along the way I had decided to make another character as I felt with the way I wanted to display my images, having 13 images, rather than 12 worked with the layout much better.
From the previous year, I found that the programme Sketchup was a great example to use, therefore I took it upon myself to have a play around and download the programme again and create a rough 3D layout of how I want to exhibit my work in the gallery. I thought with having this example , it will be easily accessible to show the curating group exactly how I want my work to be displayed and the sizes of each print of want roughly.
An example of testing out the layout:
The yellow represents the light that will go behind the images. (Not directly behind, but intertwined possibly between the MDF board etc.) This is still an element I need to research and look into more.
When I then placed this design into Photoshop after so I was able to place the images in, I found that I had created the boxes too small, therefore I had to resign the layout again but a slightly larger scale design.
With placing the images in the design, it gave me a clearer vision of how the prints work and whether or not there in the correct order of display. With previously having feedback and testing the layout in workshops, we found this layout worked the best.
The Final Layout:
For a rough test I am fairly pleased with how the outcome looks. When it comes to the final installation I will work with measuring the distances between each photo on each side so that they are both level and have the same distance and width between them, creating a neat and clear (professional) layout.
Experimenting with Logos + creating Logos
With having researched and knowing a graphic designer (Sarah Wilmott), I decided to meet up with her and asking for her assistance in playing around with some ideas for the logo. Originally my group (branding and advertising) had the role of the logo, but this was then moved onto the publication group. But with not much activity from the other group, I decided to go ahead and have a play around with logo ideas.
Before meeting up, I put together a list of ideas to make it clear to the graphic designer what I wanted.
From there we was able to work with a rough template.
When putting the logos together, rather than just screen printing everything, I decided to record the screen and place in a video so the audience can see the full process of the logos being designed. It was also a great reference for myself if I was to try and create a logo with no assistance of a graphic designer.
With having the name, it was easier to work with designs and colour. Having discussed with my group prior to this, I was able to look with working with bright vibrant colours. As you can see evidence in the videos, it shows myself and the graphic designer google sweet wrappers as well to see a rough idea on colours and packaging designs.
As well as playing around with logo designs , I also had a go at making a draft of a poster/banner design to see roughly what we would want and weather the logos I have designed would work on these or not. I then later shared the logos on the Facebook group page for others to see what I did and to help inspire the other groups designing the logo for ideas. Even though these logos weren’t necessarily going too used, I thought it be great to have a go and play around whilst I had the opportunity there. Not only that but I will be designing the banners for the show, therefore it gave me a rough idea and template to play around with in the meantime whilst the logo was being finalised.
Banner/Poster Layout experimenting:
I tried with having the logo displayed on and also without on the banner.
Without Logo placed:
I thought with eye candy, we needed to have something that represented photography, therefore I thought it be a good idea to have sweet shaped camera.
Final Logo designs I played with. I used both the blue and pink as the dominant colours.
I played with both the sweet wrapper idea and lolly pop.
As you can see I’ve played around with different designs as I had numerous ideas on how the logo could be displayed. With having more options, it gives the audience more choice. Even though these may not be used, they could possibly use for my own advertising for the show.
With having feedback from the exhibition meetings, I then went off to try some more designs with using the styles and patterns other students were suggesting via the Facebook page. With not being certain the images were copyright or not, I also made my own design from scratch. To do this I got some foam cream (usually found used when shaving) and some food colouring dye. With a clip I then moved the clip around with the food dye to create some interesting shapes and pattern. Therefore with having this we cannot then be accused of copyright and so on. The print screens are evidence of me making the designs and photographing it myself.
With the facilities I had, if I wanted to create a different design, I would then need to start from scratch to get not only a different pattern, but colours too.
With proving these were my own designs, I documented my process via video to evidence it as proof.
Some of the final images shot for the design pattern that will be used for the Logo designs.
Final Logo Designs
Logos used with my own images and patterns I’ve created by hand (As explained above)
Banner and Sweet Bag Designs
During the exposure unit, I was placed within the branding group. Within this group I took the roles of being the leader/organiser. And I set myself, along with another member from the group the task of creating the banner designs (once the logo) had been designed, enquire about the prices and also create the sweet bags for the opening evenings.
Evidence of the work/process:
List of what we need:
.Stickers – Portraying the logos on.
. Clear plastic bags
. Pink and Yellow Ribbon
. Pink and white stripped bags
. Yellow and white stripped bags
When looking into the sweet bag designs, we had two options via both group designs. One was to have both the yellow and pink stripped bags, which are then closed up by the logo stickers. Deepening on the colours, we may swap and have the yellow stickers on the pink bag and vice versa. These are elements we have to play around with and once we have made a rough design of each idea, we shall create a poll on the Facebook page to see what designs got the most votes. Once we have the top votes, we can then order the supplies prior to the opening evenings. The idea with the clear plastic bags was to tie each bag up according to the colour of ribbon of the show it’s at, yellow for photography and pink for fashion and on the bags we will place the logo stickers neatly on top. We wanted to keep the designs as simplistic as possible. (See all the design options further below)
Ordering the products ourselves:
(Prior to the day of creating the stickers, we decided to order some rough copies of the sticker designs before finalising everything. We thought best with the design created to remove the white outer line as this worked better with the logo, so when it comes to ordering the final stickers we have removed the outer line on the logo. )
When researching, I whittled it down to two companies:
2. Vista print.
Analysing and researching each website, I found Moo had more to offer and I was able to select more than one design for a cheaper rate, whereas vista print only allowed us access to one design at a time.
Process of creating the stickers via Moo:
After finding that the logo didn’t quite fit the shape of the stickers, we thought it best by removing the White outer line from the original logo. We found this suited the image much better for the stickers, so when it comes to the final ones, we won’t have to worry about this as the logo has already been altered for this purpose. We did look into have squared shaped stickers, but for what we wanted and being that the circle can represent a lens, we thought the circle design worked best.
As you can see in the evidence above, with the style of the stickers, it will look relatively better without having the outer line as it didn’t all quite fit. With these being test stickers, it didn’t matter as such at this point.
Editing the white outline/border out of the logo:
We removed the border by deselecting the layer and removing it, and then re saving the image as a new one. (Via Photoshop)
Removing the layer:
The Final designs ready for the final sweet stickers:
During this unit , myself and the other student member (Victoria Creswell) who worked on the same job roles of me , also got in contact with the fundraising group and offered our assistance if they need help with fundraising posters. At this current point they already had someone doing this, but we thought it a great idea to offer help and interact with some of the other groups.
With designing the banners we wanted to keep it very simplistic and near enough to the same design of the logo, just with a few added details on top to advertise the shows.
Below is the process and the final designs we have at this point. There is still adjustments that need to be made at this point with waiting on dates and times. As well as that, the fashion group had yet to decide on a place, so until we know location wise, we can’t fill these details in. But to make accessible, we saved the designs as Photoshop files so we are able to easily adjust and change them as and when we like before doing the final prints.
We have to look into creating a total of 3 banner designs.
1. The photography show (Separate)
2. The fashion Photography show (Separate)
3. The joint show held at the university (UCA Joint)
Creating the banners:
Firstly we had to create a blank image/page. As were focusing on doing banners, we thought it best to have the design in landscape format.
We centred the logo from each show in the centre of the banner. We then selected the colour from the logo design and filled in the rest of the page in this colour. After that, we then created a white rectangle box to have an outer line around the edge of the banner. Similar to the design of the logo.
With advertising that were students, we needed to add our university logo in. Therefore with choosing the colour white for the text, we needed to change the text from black to white, so that the logo would show up clearly and blend in well with the other text/logo that is already displayed on the banner design.
Adjusting the size.
Creating the join poster. We had to make sure that it was aligned up correctly and both sides were equal. To do this we used the grid.
The final Banner designs (At this current point)
(Later on there will be adjustments made regarding filling out the rest of the details etc.)
With the designs, we also had a play around with where to place the logo but will finalise with the rest of the group on what they think would work best.
Fashion Photography Banner Design Options (Location and dates not filled in yet)
Photography Banner Design options (All information filled out)
Joint Show at UCA Banner Design (The date will need to be added on once we have this information)
With enquiring prices we looked into email Chatham printers and was also suggested to look into eBay via another student which was suggest on the exhibition Facebook page:
Email and response:
Site suggested by another student:
The final sweet packaging designs and final choice via a poll:
Sweet Bag Design options:
When designing the sweet bags, we had a few options of designs. Therefore we made a mock-up of 3 of the design ideas. We then took some images of each design and placed up a poll on Facebook so we was able to make the final decision on what sweet bags designs we would go for the opening night so we were prepped and ready with the designs.
Evidence of the designs and the Poll results. By asking and basing the final design on the results, we thought this was a fair way of everyone have an input on the designs.
Final Design choices. We had the clear bags with ribbon, or the stripped bags with matching coloured stickers, or the colour bags with the opposite colour sticker.
As you can see by the final results, the most popular vote was option 3 – Paper bags with different coloured stickers. Therefore with the majority of people voting for this, this will be the design for the sweet bags we will carry out for the private view/opening evening.
With the chosen sweets, we will look into a variety of popular sweets and ones that we know will go down a treat.
We will continue into researching the variety of sweets we want and make a start on creating the final bags, collecting the materials ready. We will also once the dates have been decided on the shows (in particular fashion), we can then add these details and finalise the banners. Once this has been completed we will discuss with other students and members of staff on what size they recommend for the banner and the quantity. Making sure we have everything prepared and ready to go on the opening night.
Adjusting the Banners
With having a recent meetings we expressed the designs on what we had planned for the banners but was suggested to change it around slightly and use the programme InDesign for the scaling. Therefore we took on the role of changing the designs slightly to suit everyone else more. Below is the examples of the new designs. These may still continue to change slightly, but we now have the final base design to work with as the template.
To make the designs, we first made them in Photoshop, then used this file to place into the InDesign size where we could adjust the scaling.
The fashion date to still be added and location at this current point:
Photography show at candid arts:
Rochester show (University) both groups:
Fashion Photography Show: