Viva Oral Presentation + Script

Viva Presentation:

Viva – Oral Presentation – Final Presentation (PDF)

Script:

Final Presentation Script (Final Version)

Presentation Script

Slide One :Title Page

Slide Two: Inspirations

From previous units, I have had a huge interest in the work of Thomas Czarnecki and he was one of the main inspirations that inspired me to work with the fantasy theme, but adding a twist to the images. I wanted to incorporate mental health into my project and this has been influenced heavily because of my sister’s underling mental health problems. She has been battling with mental health issues for numerous years which has sometimes led to very dangerous circumstances. Bearing this in mind, I thought that by creating this project, not only would it allow me to try to understand her issues, but hopefully act as a form of therapy not only for myself but also for my sister and others.

Slide Three: Project’s context

My project is based upon a series of Mental Health images based in the fantasy world. I had the idea to create a series of images that were based on Disney fairy tale characters and have each character display or represent an illnesses that reflected a mental health issue or a side effect caused by it. Altering the reality of today’s lifestyles by combing the imaginary world by placing the ‘imperfect’ in the perfect’.

Slide Four: Moodboards

Here are some examples of inspirational moodboards I placed together to help inspire me with ideas for the project.

Slide Five: Photographic Methods used

I shot digitally throughout the project, knowing that I needed to merge different images to create the final image I wish to portray through photo manipulation. I have constantly shot at many different outdoor locations, as well as in the studio. The methods I have used on the majority of my images is layering through post production. Combing both some of my studio shots and placing them into the landscape shot to create one image. With the still life shots, I have also increased the colours to enhance the reflection upon the character I am focusing on, within that image.

Slide six: What’s Sophisticated and innovative about my work?

I feel as though I’ve produced unique images by using Disney characters depicting mental health issues and combining it with my own style of photography. Numerous photographers have used Disney characters in a dark way or used models to depict mental health issues but I have not come across any photographer that has combined the both, so this is where I feel my work sticks out.
I am hoping that the audience will not only enjoy the images that I have produced, but that they will delve deeper into the images and get a better understanding of how a person with mental health issues are feeling.

Slide Seven: How have I sustained my engagement?

I have continuously researched throughout the project, both online and individual research. As well constantly shooting and edited each image via post production until I was totally happy with the final image. I have also continued my engagement through tutorials as well as working through my sketchbook and blog.

Slide Eight: Artist Research

Listed are some examples of the artists I researched during this project. In particular these chosen artists are the ones whose work I was inspired by the most and who linked in nicely with my own project.

Slide Nine: Outsider Gallery

Among the many research I did in both photography and Mental Health, I found that Outsider galley rather interesting. The Outsider Gallery is a gallery based in London and is the only Gallery in London that is centred entirely on Mental Health. At the gallery, they offer both music and art therapy sessions for those suffering with mental health issues, who then can showcase their creative art work or music. The gallery first started in the year of 2016. It was all down to the NHS Dragons den award which was given funds to help develop Jon’s (One of the founders) music therapy work.

Slide Ten: Characters Research

With working with a variety of different characters, I had to thoroughly research into each one to see what their personalities and characters were portrayed as in the stories. This then allowed me to look into selecting models who I thought would match perfectly with the character. In fact I used a lot of individuals who had not model before as I wanted the shots to look as natural as possible and less posed. With each characters personality shining through with displaying the mental illnesses I was focusing on.

Slide Eleven: Individual research

Apart from doing online and book research, I decided to do my own personal research by creating a questionnaire and video to enhance my research. Around 40 people, who were both sufferers and non-sufferers of mental health were asked for their own opinion on what mental health meant to them via a video clip. This allowed me to see their views and opinions on this subject matter with very interesting results which was a great help to better understanding of my subject matter.

Slide Twelve: My audience

Even though I’ve stated previously my audience can be anyone, in particular I wanted to try and focus it on teenagers. Mental health has increased amongst teenagers and with it being so close to home with my sister, I still wanted to create work that allowed anyone to feel they was able to connect with my photos. I even want to include children, although some viewers may not find it suitable but I am hoping children will also be able to link with my work.
By basing my characters from stories, children are most likely to have an interest, but along the lines I will be teaching them about mental health, a subject they may not necessarily understand at such a young age, but through my work, it may give them more some understanding and with combing the Disney characters, the children will be able to relate to my work in some form.
With my work being new and fresh (innovative) and focusing on a very topical subject, I feel a lot of people may be interested in the way I have represented it, from the opinion and perspective view of someone who suffers from it themselves.

Slide Thirteen: Dissemination

I would like to continue the project once finishing university. I have thoroughly enjoyed this project and would like to create more stories. Even though my subject matter is of mental health, with the style in my own imagery, I am still hoping it will lead me in the direction of the film industry. Having including these images in my portfolio, I have emailed numerous film production companies and theatres to see if they offer any type of work experience as a way of getting my foot in the door. I have also contacted a few organizations/galleries that focus around mental health, inquiring if I’m able to display my work as well as social media. I will continue to upload my work on both my website and on my Instagram as well as other social media accounts to open my work to a wider audience. With luck, someone will come across my work and hopefully offer me an opportunity. I will continue to apply my work to relevant competitions and enquire into many organisations to see where I can go next with my work and express to them my ideas of wanting to adapt and add more into my series ‘Once upon a Nightmare’.

Slide Fourteen: How have you developed your extended body of work etc.……?

I have continuously built upon my research through numerous different methods. As well as that I have continued to shoot and edit in post-production through the layering of my images. By retouching my images, I have created an altered reality. Overlapping both the imaginary world and reality world to help with intensifying the real meaning behind my images.

Slide Fifteen + Sixteen + Seventeen: Final Images

Displayed are my final images. I feel I’ve really portrayed exactly what I wanted through the choice in costume, character, location and the way I have edited to highlight mental health issues. Through hard work and dedication I managed to get the end result that I wanted. Through tutorial feedbacks I look into having a title for each character as well as adding a quote from the different storybook characters.

Slide Eighteen + Nineteen + Twenty: Quotes + Titles

Following feedback from tutorials, we thought it best to have titles for each character within the series. As well as having a title I also decided to have a quote which would relate to each character and the illnesses itself, without stating the obvious. When deciding on my characters names, I decided to type up the mental illnesses in the thesaurus and then choose another word which related to that, therefore I wasn’t making it too obvious in the title to what the illnesses was. The idea for the quotes was to take either words/quotes from the films that linked in that character or online sources which I found would work as the voice of each character. I’m hoping to be able to mount the titles with the work for the exhibition which is also shown in my mock up layout for the exhibition.

Slide Twenty One: Final layout for the exhibition

The example is of how I would like my work to be displayed in the exhibition. The reason behind this layout was with having a series of 13 images, and the project being so innovative, I needed to think of an interesting and unique way to display the work. With each image telling its own story, I wanted to display them separately but then bring them collectively together as a series through creating a pattern in where the images connect up.

Slide Twenty Two: Evaluation

To conclude I am very pleased with the outcome of my project. I would like to continue this project and add more to the series. If I was to improve an element of the project, it would be to get more feedback on the ways in how to mount my images to the best ability I can. I’ve found this project has been a great learning curve and whilst doing what I love, I was able to learn a lot more about the subject matter as well.

 

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Assessment Guiding Questions

These questions will be answered more fully and in depth during the Viva. (Oral Presentation)

What is the Project’s Context?

My project is based upon a series of Mental Health images. I have created a series of 13 images that each represent a different form/effect that is caused via Mental Health. Rather then just creating work like most artists I’ve seen who have portrayed mental health by using standard portraits and the sense of water etc., I have taken characters from the fantasy world and placed them into the scenario. With being inspired by the Artist Thomas Czarnecki , and finding a passion for wanting to work on film sets , I knew from the start my style evolved around the fantasy style. With mental health arising and having issues within the past year with my sister and trying to get an understanding of her illness , I decided to create this within my work. So as well as creating my own work , I was also learning new things.

With placing these characters in the storyline and having the character suffer with different forms , I feel as though it will juxtapose the scenario. Giving the reader a clear idea of what I’m trying to express within my images. With us being so used to seeing these characters as having the ‘perfect life’ , I thought it was a great way to express the opposite and place the ‘real life everyday lifestyle’ into these stories. Making them become a reality.

What Photographic methods have you used throughout the project?

Throughout the project I have used a mixture and range of different shooting styles. Shooting both on location and studious. As well as that I have worked with a variety of different models to create interesting and diverse imagery.

As you will see in evidence , with the vast majority of my images I have used a layering technique within post production. Placing more then one image into one photo. To do this I had taken my studio shot and placed it into a landscape image. Combining the two images to make my final images. I didn’t do this with some of my images , but this was the main technique I used for the majority of my images. In post production , one element I added in particular was to brighten the contrast. With  doing this it enhanced the colours In the images. Even though I wanted the images themselves to be dark , with having the colours of the character stand out , I felt the audience would recognise them straight away which then automatically links them to the story I’m focusing on. I also used numerous of styling elements within the image to help aid in describing the character.

With retouching the images , I specifically created them so in a way I altered the reality. Overlapping the reality world with the imaginary world to help intensify the images.

What is sophisticated and innovative about your body of work?

With my body of work , I feel as though I’ve produced a unique style. With adapting my style and adding in elements not other photographers may think to use , I have found that my body of work stands out. Even though their are artists out there who have both captured fantasy/mental health shots. I have found none that have done it in the way I’ve done by combing both the fantasy world and reality to create a whole new concept. Which is why I think my work will go far. Not only that but with my audience I aim to reach individuals of all ages and even children can link with my work. With basing my characters on stories , children are most likely to have an interest , but along the lines I will be teaching them about mental health , a subject they may not necessarily understand at such a young age , but through my work , it may give them more of an understanding , and with combining the Disney characters , the children will be able to relate to my work in some form. With my work being new and fresh (innovative) and focusing on such a worldly talked about subject , I feel a lot of people may be interested in the way and how I’ve represented it from the opinion and view of someone who suffers from it themselves perspective.

With my work being so fresh and new and introducing a topic not everyone is familiar with , but placing the fantasy stories that a wider audience will understand , I feel my images will express the bigger picture and in the hope allow people to not only appreciate my images , but understand the concept of mental health which is the main aspect I’m trying to reach out to amongst my audience.

How have you sustained your engagement over the period of the unit?

Throughout this unit , I have continuously aimed to keep shooting throughout. With having a total of 13 images , I was able to do this. As well as that throughout I constantly kept updating and editing my images within post production. With some of the images needing a larger scale time in post production , I had to keep adjusting and with the feedback I received , I was able to constantly keep applying new adjustments to the image until I was finally satisfied.  As well as that I have continuously researched into the subject , both primary and secondary. This can be evidenced within my sketchbooks and blog. Overall I feel I sustained my engagement relatively well and made sure I kept this up throughout the whole project.

How have you chosen to present your project and practise appropriately and to the best effect , how have you considered your audience and the dissemination of the work?

Firstly , through this project , when it came to choosing my models , I didn’t specifically choose to work with professional models. One of the reasons being was because I wanted the shots to look as natural as possible. So through researching and contacting people (some of not worked with before) , I decided to work with individuals who had no experience modelling , apart from the odd 2 and I worked around more with their personalities and who fitted what character. With sticking to the theme , I still wanted the model to portray the characteristics from the character of that story I was focusing on.

The layout of my series was one of the most important elements to me. With having a total of 13 images , I wanted to create something unique and different. Therefore my final decision of the layout was based on having it in a pattern (evidenced in my research) where the images collectively came together but where also separated at the same time. With the subject matter evolving mental health in each image , this brought them together as a series , but what separated them all was the characters and the illnesses I was portraying.

Throughout this unit I have continuously reflected back on who my audience is. Even though I’ve stated previously my audience can be anyone , in particular I looked into focusing it on teens. With their being an increase in mental health amongst teenagers and with the struggle of my own sister , I wanted to create work that allowed anyone to feel they was able to connect with my work. And to know that their not alone and people do understand, and if they don’t quite understand the subject matter , I hope through my photography it will give them more guidance.

With the dissemination of this work , I would like to continue the project once finishing university. I have thoroughly enjoyed this project and would like to create more stories. Even though my subject matter is of mental health , with the style of my imagery , I still found that it will hopefully lead my down the direction of the film industry. With including these images in my portfolio , I have emailed numerous film production companies and theatres to see if they offer any type of work experience as a way of stepping my foot in the door. Not only that but I have also contacted a few organizations/galleries that focus around mental health , inquiring if I’m able to display my work. And then there is the main route which I find will most likely help me the most and that is social media. I will continue to upload my work on both my website and on my Instagram and other social media accounts to open my work to a wider audience. Hoping that with luck , someone will come across my work and offer me a opportunity. I will continue to apply my work to relevant competitions and enquire many organisations to see where I can go next with my work and express to them my ideas of wanting to adapt and add more into my series ‘Once Upon A Nightmare’.

How have you developed your extended body of work and your visual language through synthesis and application of advanced creative methodologies and skills?

Throughout the period of this project , I have continuously researched thoroughly into the subject matter. With not having a huge understanding of the subject matter , I found throughout the time with the project , I have learnt a lot more and gained knowledge that I didn’t have at the start. As well as researching online , I went out and created my own research by constructing my own questionnaire and video that I edited together myself. Asking members of my audience what they thought of the subject matter and it was interesting to see the views and opinions of others that weren’t my own. This then allowed me to feed this information to myself and think a lot when shooting the images.

I felt through shooting and post production my skills have improved heavily , in particular with post production. With having very little knowledge due to not editing my images much beforehand , this project has allowed me the chance to edit a great deal more and learn techniques that I hadn’t done previously. With wanting to get the exact images , post production and the layering of the images was very important to me and I had to make sure I got it right.

With all my research and photographic skills , I was able to combine this all into my imagery to create a new form of reality. And with focusing on such an important matter and combining it with a subject that is made up , I felt it brought out the majority with my thinking behind my imagery and this is shown through the outcome.

Again as I stated above, with the layering of my images , I have been able to produce work that has altered reality , overlapping both the reality and imaginary world to help intensify the images. Given the audience a wider understanding of what exactly I am trying to express within my work. And through the exhibitions , I hope to have achieved this and will reflect on this when I ask the opinions of those viewing my work.

 

 

 

Evaluation

Throughout this unit I have continued to give it my all, expressing clearly within my work about what it is I want to portray. At the beginning I felt I had a lack of knowledge on the subject of mental health, but with thorough investigation and research I have discovered copious amounts about my subject matter, but also about myself. I feel this has enabled me to produce some interesting photos. So when people are viewing my work, I am hoping that they will achieve a similar understanding.

I have continuously worked hard throughout, evidencing this via my final results (my images). I have constantly tested my plans and if I found I came across a path in which I wasn’t too sure, I would strive to research it to the best of my ability but I would always have an alternative route to go down if I was unable to achieve my goal.

When living with someone who suffers from mental health issues, life can become a struggle, so by focusing on this project it has helped me greatly, as I have used my photography as an escapism and as a form of therapy for myself. By expressing numerous types of mental health issues through my work, I am hoping to display how other sufferers feel in a very visual way, as people find it very difficult to understand mental health as they cannot physically see anything wrong with individuals. In particular I wanted to show social anxiety, which I struggle to overcome every day. So depicting it through my eyes as to how I see mental health, has helped tremendously.

I wanted to focus on creating fantasy like images as I thought this was a great way in juxtaposing the scenarios. As the old saying goes “a picture paints a thousand words” and that is exactly what I am hoping to achieve with my photos.

I constantly ensured I worked with a variety of different models as well as in different locations. When choosing my models I specifically looked at the similarities between the models and the characteristics of the characters I was portraying in the photos. Personally I felt I have achieved that in every aspect of my work as they played their role wonderfully, especially as a number of the participants had never modelled before. This was also due to my personality, experience photographing models as well as my friendship with them, and therefore enabling the participants to relax, thus affording me to produce fantastic images.

During this unit I created a video which I found to be very empowering and have personally formed some interesting responses to it. I didn’t just want to research mental health through a 3rd person, be it via library or internet but I wanted to get hands on by actually speaking to people about what they thought or what experience they have had of mental health issues.

In particular, I am hoping to target teenagers and young adults with an understanding that they will be able to connect with my work and to feel that although mental health is a taboo subject, they are not alone. Although I have aimed my images at the younger generation, I am also hopeful that it reaches a far wider audience because mental health can affect anyone of any age or sex.

Overall I’m extremely proud of myself in what I have achieved and would like to continue this project once finishing university. I think it’s a great way of using photography as an awareness for mental health.

With sticking to the fantasy theme, I felt this would help me to build up my portfolio, as I would love to work on film sets. I am continuously shooting in different style, enabling me to have a varied portfolio because as a photographer one has to adapt and create unique and diverse work, which I am hoping will one day catch the eye of someone in the film industry.

 

Dissemination of my work

“The act of spreading something.”

I have thought of many possibilities and different avenues in where my work could lead me.

Ideally I would like to continue my project and expand my ideas by creating more stories and images like the ones in my final project. I would like to showcase my work for a variety of different organisations that are focused around mental health issues. In particularly, Outsider Gallery which allows artists who suffer and whose work is based on mental health as a way for individuals to express their feelings. The gallery offers both art and music sessions for the individuals to participate and express their emotions through art and music. I thought this would be a great opportunity to display my work in such an environment.

My main aim would be to get my work to reach as many individuals as possible, both to those who suffer with types of mental health and those who don’t. Even though my project has evolved around mental health, I would like to run alongside my career. I would love to break into the film industry, as I have always had a fascination for film and my style of work is best suited for this type of work.

To help aid my career in the film industry I have been emailing and inquiring to a numerous film production companies and theatre. With it being such a tight nit community, I know the opportunities are very limited but by doing volunteer work in local theatres, not only will I gain experience, improving my confidence as well as producing a portfolio that will propel my into a career in the film industry.

I know that I cannot just walk into the film industry so I will be applying for jobs in different areas of the photographic industry which will mean being an assistant. This will assist me in gaining work experience but most of all, hopefully it will provide me with contacts which is a huge commodity in this profession.

Social media is a big marketing tool in today’s society and I am hoping to exploit it the best way I can, by displaying my work, in the hope that someone will notice it. Not only that I have recently encountered a site called Bored Panda. (https://www.boredpanda.com/) which is a blogpost site, where anyone can post something. It also has its own photography section which I thought would be another great advantage in spreading my work as one cannot have enough strings in one’s bow. With hard work and hopefully some luck, maybe I will achieve the goal I have set by working as a stills photographer on film sets.

Evidence of Dissemination

Link to Document: Evidence of Dissemination

Emailing Theatres + TV Production Companies

When looking into further my work after education, I thought of many routes in where I could take this. With my current work mainly focusing on Mental Health , I still found with basing the images on fantasy themes , it still expresses that I am capable of producing such work that can be seen/viewed amongst TV and Theatre. In doing so, a lot of my images I have created from the Final Major Project I have in fact used within my portfolio, with doing this I hope it will attract the audience I want. Recently and further on after finishing university , I will continue to contact both TV Productions and theatre to see if I’m able to gain any work experience , in the hope it will allow me to climb the ladder within that industry.

Evidence of emailing Theatres and Productions:

TV Productions:

I looked more into studious that are not too far in and around Kent. With currently not driving, I will need to be able to focus on passing my test first before aiming to reach further afield. I looked into a total of 5 studious. One of the studious listed (Leavesden) is in fact now not used for film production but holds the Harry potter Studious in where the films were made. During this project I have booked myself a trip to visit the studios, with being previously I didn’t ask the questions I should have been doing and will look up and encounter first-hand how a lot of it works on set. A lot of it also involves green screen, but this is another element to film that I have also had an interest in. With the others I looked into , I looked into the contact details in where I was then able to send off an email enquiring about work experience and any questions I had that I wanted answering before entering the industry without having not much knowledge at all of that industry.

1. Maidstone studios
2. El Street
3. Pinewood studious
4. Leavesden studios
5. ITV Studious (London)

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It’s stated on their website:

“Elstree Studios is home to some of the top shows on British television today; The Crown, Strictly Come Dancing, Big Brother, The Voice, Celebrity Juice, A League of Their Own, The Chase, Pointless, Room 101 and many more.
Known as the birthplace of Star Wars, some of the most famous films in the world have been produced at Elstree Studios; the Indiana Jones and Star Wars trilogies, Superman, The Shining and Labyrinth to name just a few from an endless list. Most recently, Elstree has been home to The Danish Girl, Suffragettes, The King’s Speech, and Sherlock Holmes: A Game of Shadows, World War Z, The World’s End and Paddington.
Located 20 minutes from the heart of London, Elstree Studios is without doubt London’s No.1 studio for any film or television production, tour rehearsal or promo.”

Again this is a location that will be easily assessable for me to get via public transport. You can see a lot of famous films/programmes have been filmed at these studious. With it being such a big production company I may find it harder to get my foot in, but I’ve decided to set myself no limits and see where the opportunities take me. With that being said, I also have nothing to lose and the worst scenario is I don’t hear back or they say no.

Contacting via email:
I thought by contacting them via email this will be better as then I’m able to offer them examples of my portfolio. But if I find this unsuccessful, then I will look into phoning the companies as well.

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4. Leavesden Studious

As I’ve mentioned, now Leavesden studios is the home of the Harry Potter Studious. But I have booked myself a trip to revisit the location to ask and enquire about all I need to know about film sets. It enables me access behind the scenes and up close of what it’s like to work on a film sets. So to be able to get my bearings around what it’s like, it will hopefully give me an insight into the industry I want to work in more.
Evidence of tripped book (Unfortunately it was full booked up until July, therefore I will do some more research prior to the trip.

harry po

https://www.wbsl.com/

When researching more, I came across some information that there are still job opportunities for the studios. Therefore I took it upon myself to further email them and find out about this information more and to confirm exactly what the job roles entail.

https://www.wbsl.com/jobs/

4https://www.wbstudiotour.co.uk/our-history

What they have to offer at the studio tour according to their website:
“The Harry Potter film series made Leavesden its home for more than ten years. As the books were still being released while the films were being made, the production crew saved many of the iconic sets, props and costumes that were created especially for the films – just in case they were ever needed later on in the series.

Once filming wrapped on Harry Potter and the Deathly Hallows – Part 2 in 2010, the production crew were left with a treasure trove of thousands of intricate and beautifully-made artefacts, many of which wouldn’t have been saved on a typical production.

The team behind Warner Bros. Studio Tour London – The Making of Harry Potter wanted to preserve and showcase these iconic props, costumes and sets so that Harry Potter fans could experience the magic of filmmaking first-hand. Many of the original cast and crew returned to reassemble the sets and record their memories from filming, and on 31st March 2012, the Studio Tour opened its doors.

Set adjacent to the working film studios where all eight Harry Potter films were made, the Studio Tour offers visitors the unique opportunity to explore two soundstages and a backlot filled with original sets, animatronic creatures and breath-taking special effects.”

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I forwarded the email to a few theatres that I have either been too or knew I was able to reach/access via public transport if I was offered some experience.
What I included in the email:10

What was included:

Hi,

I’m a current student studying at UCA Rochester. I am studying Fashion Photography, but have a real passion for theatre and film. I would love to get the chance and experience working for local theatres as a photographer to help build up my portfolio. If you have any further information or offer work experience, would you please contact me directly via this email.

I hope to hear back soon.

Kind Regards

Emily Williams

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In the hope off email these theatres, I hope to hear back and gain some work experience to help build towards my portfolio and give me some experience within an industry that connects with film. With already having a passion for event photography, I feel as though I would be a perfect candidate for theatre photography as well.
Over the period off finishing university , I will continue to email both theatres and potential photographers I may get a chance of having experience with to help with stepping my foot in the door and in the hope , it will help me to build up an eye-catching portfolio fitted for the genre in photography I want to work in. With having the experience too, I feel I will gain not only the experience, but a boost in confidence too.

Contacting ‘Outsider Gallery’

The Outsider Gallery can also been viewed in my research section. The Outsider Gallery is
“As London’s first mental health art gallery the Outsider Gallery offers the opportunity for those who are often on the “outside” to experience being on the “inside” – shifting their perspective, and the perspective of them, from “outsider” to “insider” – through creativity and performance. Through art, film and music those who have experienced significant emotional distress and perform their creativity for themselves, for their peers and for the wider public through engagement with the Outsider Gallery and their involvement in the C.R.E.W project.”

“Is an innovative project that uses creativity and live performance to reinforce recovery, promote peer support and enhance wellbeing. Working alongside people who have experienced mental health difficulties through media – music, art and film – the project builds self-confidence and self-belief.

Through performance and presentation, the Outsider Gallery enable peer support, recognition and appreciation, moving away from the sense of isolation and alienation experienced by many with significant mental health needs and allowing participants to feel connected and develop a sense of belonging.”

“CREW provides the environmental for change in perception, a shift in gaze, experienced by both the participants as well as professionals, carers and public involved and engaging with this project. Artists and performers are celebrated according to their talents (their work) and abilities rather than being defined by their diagnosis.”

Even though I have stated specifically above that I would like to work in the film industry, I feel as though with my Final Major Project I can take my work down many other avenues and gain opportunities with focusing on a subject that is so popular within today’s society. The awareness of mental Health is forever increasing, therefore I feel I’m at the exact right time to make use of my work and even continue to further my project and create more stories to expand on my series once leaving university. With my style of work and the subject matter, I want my work to reach as many people as possible, both to those who suffer and those who don’t. Opening it up to all ages.

With finding the Outsider Gallery, I thought this was a great opportunity for myself to display my work with those who also struggle and can view the ways in how other people cope by using art and music as a therapy. With finding out the contact details, I emailed and enquired about exhibiting my work and explaining to them briefly what my project is about and why I think my work will suit their audience.

With that being said, I may in fact meet other individuals and could look into a possible collaboration and building up my contacts.

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Message sent within the email:

Hi there,
I am just inquiring to see if I’m able to display my work at your Gallery. I am a student who is recently graduating from university (Fashion Photography at UCA Rochester, Kent). My project evolved around mental health and fantasy. I focused of each characters suffering with different forms of mental illnesses. Displaying the perfect in the imperfect. I also am a sufferer of anxiety and have relatives who also suffer with different types. I found your organisation and thought it was perfect to display the type of work I create. It would be great if we could organise a meeting so I can meet you and show you my work. I hope to hear back soon. Kind regards, Emily Williams.

My Own Website/Social Media

With relation to getting my work out there to reach a wider audience, I looked into the idea of using social media. With looking into what apps work best, I found Instagram is great for getting individuals worldwide to see and comment on our work. Therefore I will continue to use Instagram to expose my project and reach out to as many people as possible by using the correct hashtags etc.

I also uploaded my project to my actual website in the hope it will reach a wider audience. With having no limits to who I want my audience to be, I find that I will be able to look into many different opportunities and avenues with spreading my work further afield and so on.

http://emilywillsimages.co.uk/galleries/mental-health-and-fantasy/

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Mind.org

With looking into different organisations, websites, competitions etc., I continuously kept coming across this one site in particular, Mind.org.

https://www.mind.org.uk/get-involved/about-minds-membership/membership-pages/member-competitions/workings-of-my-mind-art-competition/

When overlooking the website, I managed to come across a competition in where you have to sign up to pay £2.17 a month to join up and enter. With my outgoing and expenses currently at university I have not selected as of yet to join up, but will definitely be looking into joining up once finishing university.

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Fragmentary

http://fragmentary.org/peer-group/

When researching, Fragmentary was a site in particular that I came across and found rather interesting.

Fragmentary is an organisation that runs a ‘free monthly peer group’ for artists wanting to discuss their own work and further practise. With looking at the current dates, I will be enquiring and asking if I will be able to attend. I feel this opportunity will not only be great for my work but my confidence too.

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Enquiring about attending. I think this would also be a great opportunity to meet new people and see their views and opinions of my work.

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Metro Imaging (Metro Student Award)

When it came to awards and competitions, I found it relatively hard to find a category that mine fitted into. With my work being very fresh and new, I’ve found it a lot more challenging. But I managed to come across one site in particular called: Metro Imaging which offered a chance to apply for the Metro Student Award.

https://metroimaging.co.uk/submissions-metro-student-awards/

What the award entails:
“To enter please upload a single image you feel defines your practise via uploader below. Once judging has being completed we will be contacting the winning entrants directly to send their high res files for printing ahead of the September exhibition.
By entering your details you agree for Metro Imaging to contact you with details of our student photographic competition, details of your discount code and services, and occasional updates.

ENTRIES CLOSE 6pm Friday 29th of June 2018”

I thought this would be a great opportunity to apply, being as it wasn’t a specific Genre. With wanting to get noticed, I decided to go with my strongest image from my Once upon Time series and that is the Tinkerbell image. (With having the metadata already applied, I was sure to upload and no that the copyright will be imbedded with my name in the image), therefore I wouldn’t have the worry of someone else trying to credit my own work.

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Image used for competition.

A series of mental health images

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Confirmation of my entry:

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In the meantime whilst waiting to hear back, I will continue to research into potential opportunities/avenues I can go down. With doing so I hope it will lead me onto the correct path in the industry route I am hoping to achieve.

 

 

Adding Metadata to my final images

Link to Document: Adding metadata to images

To do this I used Lightroom:

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I firstly imported the images I wanted to add into Lightroom.

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Importing selected images into the programme.

https://www.youtube.com/watch?v=MOpyNARJgDk (useful YouTube tutorial on adding metadata via Lightroom)

Select the image you want to adjust, then to the right there be a drop down that shows metadata. You then click on this.

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I then filled out all the copyright sections with the relevant information.
The next section I then filled out was the creator information.

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After filling that out, the next step I did was the IPTC Status.

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Saving as new pre-set so I can add all the same information onto the rest of the images without having to type it all up again:

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Once I have completed all that I will then export and save the image:

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The Meta data will now be stored on the image and can be viewed via online sources.

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http://metapicz.com/#landing

(Website used to check metadata has been added to the images)

Adding in the © to the metadata to make it look more professional + New title:

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Evidence the metadata has been added to the image.
I will then continue to follow this up on the rest of the images I will be handing in for this unit.

 

 

How has my FMP influenced what I want to do?

During my final year of university, I decided to continue my work from a previous project in second year. During second year I took on the idea of focusing on fantasy stories and placing them in the modern day to day lifestyles we live in now. With finding that this project (story telling unit) was not only a lot of fun, but I saw my strengths flow through and felt I should continue this style of work within my third year. Not just that, but with having the ambition to work towards the film industry, this would be a great way to create an interesting portfolio catered for that industry.

Therefore I took on the idea of the fantasy world, but instead of focusing on the perfections of life, I wanted to incorporate within my images a sense of destruction and imperfections. With wanting to find a subject that is arising and current in today’s society, I looked into the idea of mental health. With this idea, it was also very important for me to concentrate on the topic of mental health being it is such a personal topic to me. I wanted to be able to express my feelings and in a way for it to help me understand the subject more by creating interesting and unique work from it.

Throughout the year I have shot over a numerous amount of locations, with a variety of different models. I also took on advanced Photoshop. Previously prior to this unit, I rarely liked to Photoshop my images and preferred to keep them simplistic, but being that I wanted to create something out of this world, I needed to teach myself how to create the best images via post production.

Throughout this project, I have learnt an awful lot about where I want to head and it’s taught me both what my strengths and weakness are. A weakness being post production, but this is something I will be able to work on in the near future. A strength is my thought process and expressing exactly what I wanted to in my imagery.

With saying I wanted to work in the film industry, I am still willing to aim for this industry, but may also look and guide my work into working around issues that are of or similar to mental health. Within my work, I want it to impact as many people as possible and help for sufferers and non-sufferers to express how they feel through a photograph and I feel the creative expression is a great way to heal individuals and I’ve found its helped myself throughout this past year of struggle to get through and realise that there is always a way out or form of escapism through art. But not just art, there’s other ways such as music and so on.

I am pleased we were given the opportunity to create any type of work we wanted and throughout I’ve constantly been inspired and feel I now have a great portfolio to help lead me in the right direction for the industry path I would like to take.

Who is my Audience?

Throughout this unit I have consistently reflected back to who my audience is. The main purpose of my project and the reason in doing it was partially down to my sister and myself. With the issue of mental health, it has risen a lot within the past few years within my family and I thought in a way by doing this project I will be able to understand it more. Understand the reasoning’s behind the way my sister is feeling and in a way, a type of therapy for myself. Even though my original target audience was to those suffering to a mental health illnesses, I feel anyone both sufferers and non-sufferers will be able to connect my work.

With mental health arising more within today’s society, it is becoming a lot more recognized and through creating imagery that reflects upon it, I feel my work will allow not only those suffering, but others who may not necessarily understand or see through the naked eye as such, to express and showcase it through my images in a clear way so that they are able to understand.

As I’ve mentioned previously, I’m aiming my work at anyone, both sufferers and non-sufferers of mental health. With the age range, I feel my work will reach a higher audience between the ages of 12-24. The reason being is down to the fact my images are also based on fairy tales and I feel a lot of us at this age , still in some ways imagine are life’s to be in somewhat a way like fairy tales. But for my own target audience set, I want anyone of all ages to connect with my work. Mental health is an illnesses that can affect anyone from any ages.

With my work focusing on issues that aren’t always expressed in photography, I thought I would take this as an opportunity to create something unique and different outside the box and something no one I’ve seen before has done. With wanting to stand out, I felt this was a route I needed to take in order to do so.

The reason I stated earlier that I feel a lot of the audience will consists of the ages between 12-24 is that mental health is becoming more common and the statistics are becoming higher in people suffering within these age ranges. I feel social media has been a huge influence in why there are more teenagers suffering with mental health then what there used to be. So in a way I hope my work will not only inspire others, but aid them to realise there not alone and others do understand what there going through. Whether it be that person is suffering themselves , or they have a family member who is suffering (like myself and is what triggered it off for me to start this project , or people who are wanting to learn and understand it more.

Contribution To The Final Exhibition

Link to Document: Contributions to the final show

Group + Individual work
Throughout this unit, I also participated and ensured I contributed a lot to the final exhibition show. Whether it be group work or individual work to help aid myself in knowing what I wanted to do for the final show and layout of my work. I have also constantly kept up to date with the Facebook page and informing all the other students with updated information on there too. (This is all evidenced within the exposure section of my work)

During the exposure unit, I ensured throughout that I kept my group together and in the end found I took a leading role within the branding group. Ensuring everyone was up to date, feeding back to those who weren’t in, suggesting on what the group can do next and showing a keen interest in wanting to work hard and getting the others to do the same. (This is also documented down within my exposure research)
Below I have evidenced some of the work I have done throughout the exposure unit which also links into the final major project:

Sketchup

When planning for the final year show, I wanted to experiment with having a go at looking at the layout of how I wanted to display my final prints. Originally with having previously wanting to create a book, after having feedback I was advised against this, and not only myself but others thought it would be best to present my work in larger scale print form. Along the way I had decided to make another character as I felt with the way I wanted to display my images, having 13 images, rather than 12 worked with the layout much better.
From the previous year, I found that the programme Sketchup was a great example to use, therefore I took it upon myself to have a play around and download the programme again and create a rough 3D layout of how I want to exhibit my work in the gallery. I thought with having this example , it will be easily accessible to show the curating group exactly how I want my work to be displayed and the sizes of each print of want roughly.
https://www.sketchup.com/

sketchup

 

An example of testing out the layout:

The yellow represents the light that will go behind the images. (Not directly behind, but intertwined possibly between the MDF board etc.) This is still an element I need to research and look into more.
When I then placed this design into Photoshop after so I was able to place the images in, I found that I had created the boxes too small, therefore I had to resign the layout again but a slightly larger scale design.

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With placing the images in the design, it gave me a clearer vision of how the prints work and whether or not there in the correct order of display. With previously having feedback and testing the layout in workshops, we found this layout worked the best.

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The Final Layout:

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For a rough test I am fairly pleased with how the outcome looks. When it comes to the final installation I will work with measuring the distances between each photo on each side so that they are both level and have the same distance and width between them, creating a neat and clear (professional) layout.

Experimenting with Logos + creating Logos

With having researched and knowing a graphic designer (Sarah Wilmott), I decided to meet up with her and asking for her assistance in playing around with some ideas for the logo. Originally my group (branding and advertising) had the role of the logo, but this was then moved onto the publication group. But with not much activity from the other group, I decided to go ahead and have a play around with logo ideas.

Creating Logos

Before meeting up, I put together a list of ideas to make it clear to the graphic designer what I wanted.
From there we was able to work with a rough template.

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When putting the logos together, rather than just screen printing everything, I decided to record the screen and place in a video so the audience can see the full process of the logos being designed. It was also a great reference for myself if I was to try and create a logo with no assistance of a graphic designer.
With having the name, it was easier to work with designs and colour. Having discussed with my group prior to this, I was able to look with working with bright vibrant colours. As you can see evidence in the videos, it shows myself and the graphic designer google sweet wrappers as well to see a rough idea on colours and packaging designs.

As well as playing around with logo designs , I also had a go at making a draft of a poster/banner design to see roughly what we would want and weather the logos I have designed would work on these or not. I then later shared the logos on the Facebook group page for others to see what I did and to help inspire the other groups designing the logo for ideas. Even though these logos weren’t necessarily going too used, I thought it be great to have a go and play around whilst I had the opportunity there. Not only that but I will be designing the banners for the show, therefore it gave me a rough idea and template to play around with in the meantime whilst the logo was being finalised.
Banner/Poster Layout experimenting:
I tried with having the logo displayed on and also without on the banner.
Without Logo placed:

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banner

With logo:

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I thought with eye candy, we needed to have something that represented photography, therefore I thought it be a good idea to have sweet shaped camera.
Final Logo designs I played with. I used both the blue and pink as the dominant colours.
I played with both the sweet wrapper idea and lolly pop.

As you can see I’ve played around with different designs as I had numerous ideas on how the logo could be displayed. With having more options, it gives the audience more choice. Even though these may not be used, they could possibly use for my own advertising for the show.
With having feedback from the exhibition meetings, I then went off to try some more designs with using the styles and patterns other students were suggesting via the Facebook page. With not being certain the images were copyright or not, I also made my own design from scratch. To do this I got some foam cream (usually found used when shaving) and some food colouring dye. With a clip I then moved the clip around with the food dye to create some interesting shapes and pattern. Therefore with having this we cannot then be accused of copyright and so on. The print screens are evidence of me making the designs and photographing it myself.

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With the facilities I had, if I wanted to create a different design, I would then need to start from scratch to get not only a different pattern, but colours too.
With proving these were my own designs, I documented my process via video to evidence it as proof.

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Some of the final images shot for the design pattern that will be used for the Logo designs.

 

Final Logo Designs 

Logos used with my own images and patterns I’ve created by hand (As explained above)

Banner and Sweet Bag Designs

During the exposure unit, I was placed within the branding group. Within this group I took the roles of being the leader/organiser. And I set myself, along with another member from the group the task of creating the banner designs (once the logo) had been designed, enquire about the prices and also create the sweet bags for the opening evenings.
Evidence of the work/process:
Sweet Packaging
List of what we need:
.Stickers – Portraying the logos on.
. Clear plastic bags
. Pink and Yellow Ribbon
. Pink and white stripped bags
. Yellow and white stripped bags

When looking into the sweet bag designs, we had two options via both group designs. One was to have both the yellow and pink stripped bags, which are then closed up by the logo stickers. Deepening on the colours, we may swap and have the yellow stickers on the pink bag and vice versa. These are elements we have to play around with and once we have made a rough design of each idea, we shall create a poll on the Facebook page to see what designs got the most votes. Once we have the top votes, we can then order the supplies prior to the opening evenings. The idea with the clear plastic bags was to tie each bag up according to the colour of ribbon of the show it’s at, yellow for photography and pink for fashion and on the bags we will place the logo stickers neatly on top. We wanted to keep the designs as simplistic as possible. (See all the design options further below)

yellow bags
Ordering the products ourselves:
(Prior to the day of creating the stickers, we decided to order some rough copies of the sticker designs before finalising everything. We thought best with the design created to remove the white outer line as this worked better with the logo, so when it comes to ordering the final stickers we have removed the outer line on the logo. )

When researching, I whittled it down to two companies:
1. Moo
2. Vista print.
Analysing and researching each website, I found Moo had more to offer and I was able to select more than one design for a cheaper rate, whereas vista print only allowed us access to one design at a time.

Process of creating the stickers via Moo:

moo

bob

After finding that the logo didn’t quite fit the shape of the stickers, we thought it best by removing the White outer line from the original logo. We found this suited the image much better for the stickers, so when it comes to the final ones, we won’t have to worry about this as the logo has already been altered for this purpose. We did look into have squared shaped stickers, but for what we wanted and being that the circle can represent a lens, we thought the circle design worked best.
As you can see in the evidence above, with the style of the stickers, it will look relatively better without having the outer line as it didn’t all quite fit. With these being test stickers, it didn’t matter as such at this point.
Editing the white outline/border out of the logo:
We removed the border by deselecting the layer and removing it, and then re saving the image as a new one. (Via Photoshop)

Removing the layer:

removing layer

The Final designs ready for the final sweet stickers:

During this unit , myself and the other student member (Victoria Creswell) who worked on the same job roles of me , also got in contact with the fundraising group and offered our assistance if they need help with fundraising posters. At this current point they already had someone doing this, but we thought it a great idea to offer help and interact with some of the other groups.
Banner Designs
With designing the banners we wanted to keep it very simplistic and near enough to the same design of the logo, just with a few added details on top to advertise the shows.
Below is the process and the final designs we have at this point. There is still adjustments that need to be made at this point with waiting on dates and times. As well as that, the fashion group had yet to decide on a place, so until we know location wise, we can’t fill these details in. But to make accessible, we saved the designs as Photoshop files so we are able to easily adjust and change them as and when we like before doing the final prints.

We have to look into creating a total of 3 banner designs.
1. The photography show (Separate)
2. The fashion Photography show (Separate)
3. The joint show held at the university (UCA Joint)

Creating the banners:
Firstly we had to create a blank image/page. As were focusing on doing banners, we thought it best to have the design in landscape format.

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We centred the logo from each show in the centre of the banner. We then selected the colour from the logo design and filled in the rest of the page in this colour. After that, we then created a white rectangle box to have an outer line around the edge of the banner. Similar to the design of the logo.

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With advertising that were students, we needed to add our university logo in. Therefore with choosing the colour white for the text, we needed to change the text from black to white, so that the logo would show up clearly and blend in well with the other text/logo that is already displayed on the banner design.

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Adjusting the size.

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Creating the join poster. We had to make sure that it was aligned up correctly and both sides were equal. To do this we used the grid.

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The final Banner designs (At this current point)
(Later on there will be adjustments made regarding filling out the rest of the details etc.)
With the designs, we also had a play around with where to place the logo but will finalise with the rest of the group on what they think would work best.

Fashion Photography Banner Design Options (Location and dates not filled in yet)

banner 1

Photography Banner Design options (All information filled out)

banner 2

banner 3

Joint Show at UCA Banner Design (The date will need to be added on once we have this information)

banner 4

banner 5

With enquiring prices we looked into email Chatham printers and was also suggested to look into eBay via another student which was suggest on the exhibition Facebook page:
Email and response:

email 1

email 2

Site suggested by another student:

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The Website:

https://www.ebay.co.uk/itm/201805486368?ul_noapp=true

The final sweet packaging designs and final choice via a poll:
Sweet Bag Design options:
When designing the sweet bags, we had a few options of designs. Therefore we made a mock-up of 3 of the design ideas. We then took some images of each design and placed up a poll on Facebook so we was able to make the final decision on what sweet bags designs we would go for the opening night so we were prepped and ready with the designs.

Evidence of the designs and the Poll results. By asking and basing the final design on the results, we thought this was a fair way of everyone have an input on the designs.

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s 3 s 4

Final Design choices. We had the clear bags with ribbon, or the stripped bags with matching coloured stickers, or the colour bags with the opposite colour sticker.

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final 2

final 3

Facebook poll/result

As you can see by the final results, the most popular vote was option 3 – Paper bags with different coloured stickers. Therefore with the majority of people voting for this, this will be the design for the sweet bags we will carry out for the private view/opening evening.

With the chosen sweets, we will look into a variety of popular sweets and ones that we know will go down a treat.

We will continue into researching the variety of sweets we want and make a start on creating the final bags, collecting the materials ready. We will also once the dates have been decided on the shows (in particular fashion), we can then add these details and finalise the banners. Once this has been completed we will discuss with other students and members of staff on what size they recommend for the banner and the quantity. Making sure we have everything prepared and ready to go on the opening night.

result

Adjusting the Banners

With having a recent meetings we expressed the designs on what we had planned for the banners but was suggested to change it around slightly and use the programme InDesign for the scaling. Therefore we took on the role of changing the designs slightly to suit everyone else more. Below is the examples of the new designs. These may still continue to change slightly, but we now have the final base design to work with as the template.
To make the designs, we first made them in Photoshop, then used this file to place into the InDesign size where we could adjust the scaling.

desctop

The fashion date to still be added and location at this current point:

Photography show at candid arts:

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 Rochester show (University) both groups:

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Fashion Photography Show:

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Testing Out Paper + Mounting

Link to Document: Testing out paper and Mounting

When coming to the testing of the paper and mounting for the final images, I was suggested by a few photographers to check out the site DSCL Colour labs.
http://dscolourlabs.co.uk/
So with looking onto their site and having a browse, I thought I would give it a go with trying out some paper.
Evidence recorded of this:

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Paper choice one: (Lustre print quality)

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Paper choice two: (Gold silk Permajet Print)

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prices

Out of the two styles of paper, I preferred the option one. The reason being was I felt the quality of the paper was a lot more professional and a lot thicker, whereas option two was more flimsy and I felt the quality wasn’t of a higher standard. Therefore with having tested it, I found the lustre style was my top choice for when printing the final prints.
When the exampled prints came, I was amazed in just how good the quality was and I felt with what I chose, the paper really complemented my images and so I felt the next step would be then to get a test piece printed and mounted to see how it would look. I found the style of paper looked of a professional standard which is what I wanted due to the fact we are also exhibiting are work. With the time and effort spent also into making the images, I wanted this to reflect in the quality of the overall display of the images.
Process of mounting:
Before mounting the final images I wanted to do a few tests pieces to check on the mounting style and quality first. When I was satisfied enough, I then knew I would be able to mount the final ones.
Results:

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For the mounting test pieces I selected the lustre finish, no lamination and the 5mm Foam board, both white and black. Although I was looking into using black I thought I would test out to see what worked best in person before making a final decision.
With my print sizes, even though I was looking into A4, A3 and A2, I went for slightly larger scale as I found these sizes suited my images slightly better.
The sizes I selected were:
A4 – 12” X 8”
A3 – 18” X 12”
A2 – 16” X 24”
Mounted print. After seeing the results, I personally preferred the black mount rather than the white, I thought this suited my prints a lot more. Therefore my final decision is set on using the black 5MM Black foam board. What I also liked with this site was that they also placed card on the back to give it that extra support.

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screen shot

screen shot 2

screen shot 3

When the prints came, I was also provided with Velcro dots which was perfect for when I wanted to mount the prints. It will be a neat way in mounting the work to the walls without making too much of a mark.
I will do a test run before the final show to make sure there strong enough to hold the work up. With the foam board not being too heavy, this should work nicely.

table

dots

 

Overall I’m pleased with my final decisions for mounting and feel I’ve selected the best choice for exhibiting and showcasing my work. The quality is great and I feel this reflects through in the results.